15 Deal-Starting Prompts with Perplexity.ai
Initiate a deal cycle with company triggers and clever observations
Good Morning & Good Afternoon,
After a few weeks of travel and relaxation, I’m glad to be writing to this audience again and hope you can gain something valuable today!
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In today’s newsletter, you’ll learn how to leverage a specific AI webapp called Perplexity.ai to find more pipeline.
Let’s set the context…
Don’t be Leek Parmesan
A buyers’ inbox is like a pastry window at a french café.
Your buyer has a specific taste, craving something guaranteed to hit the spot.
As he/she skims the window, they pass through uninspired levels of leek parmesan, spinach feta, and ham & gruyère.
Creating sales-sourced deals in 2023 is hard.
Budgets are locked, share of wallet is competitive, and your champion must gain approvals from additional levels internally.
Yet challenges and pains still exist. You just need to earn the opportunity to hear them.
In an inbox of flavorless leek parmesan, how can you stand out as the most delicious, warm pain au chocolat your buyer could imagine?
Finding your Observation / Trigger
Companies buy software for 3 reasons:
Increase Revenue
Decrease Costs
Mitigate Risks
I’d make the argue a 4th and 5th are emerging:
Improved Employee Productivity
Speed of Innovation (Product)
Your GTM team must arm you with a value proposition that answers how your product / service contributes to one of these core areas.
Depending on which of these areas your value prop can be categorized, here are some basic prompts you can launch with Perplexity.ai that will help you unearth company triggers you can associate your value prop with.
Increase Revenue
Companies grow or they die. Especially in private software, every company is finding ways to cut costs but if they aren’t adding ARR they will reduce headcount, won’t get funded, and risk running out of money.
If your product / service can help companies increase revenue, here are 5 prompts you can use in Perplexity.ai to associate your value prop with a target account:
What factors have contributed to X company’s growth?
How does company X plan to sustain its growth?
What challenges are holding company X back from hitting growth targets?
Pull the latest press releases and articles from the last time this company raised money. What are investors and company leaders aiming to achieve with the money raised?
Has the CEO been featured in any recent news articles / podcasts?
Each prompt will respond with what Perplexity.ai gathers from the web and summarizes key points. It will then auto-populate following relevant prompts:
Decrease Costs
It’s a mandate across all companies. Can your solution help?
Here are 5 prompts that attempt to dig up golden information about your target account’s cost cutting strategy:
What are some specific cost-cutting measures announced by X company?
What specific areas of the business would be most likely affected from cost-cutting measures?
How would company X use the money saved / retained by executing these cost-cutting measures?
How have other companies in company X’s industry responded to the current economic climate?
What departments in company X’s industry are typically most susceptible to budget / headcount cuts?
Mitigate Risks
You’re asking AI to to help you understand what threatens your target account hitting their goals.
What are typical risks associated with a company selling products / services in X industry?
Can you identify and describe what risks company X currently faces as a company in X industry?
What are the top 3 ways a company in X industry can lose trust with their customers?
Has company leadership at X company made any public comments about eliminating or reducing company risks?
What would the potential impact be on company X if (their app went down, they lost x% of customers, lost x% of their employees, etc..)
In Conclusion…
The parade on inboxes hasn’t subsided — but with tools like Perplexity.ai, it’s easy to find actionable company triggers that make your message stand out like a delicious pain au chocolat your prospect has been craving.
Remember - buyers are humans, people who read emails are human.
The more it is about them, is relevant to their problems, and can’t be copied to any other inbox the greater your chances of earning time with him/her.
If you found something here today valuable, implement it. Give it a go. Tell someone who might also benefit. If you find success, I’d love to hear about it 💰
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